The POP

Play or Pack.

Pure Surf Performance

Precision Drift . Total Control .

Our Story

Born in Maui

ON Kiteboarding didn't start in an office. It started in the water, in Maui, right as wing foiling was being born.

It all came to life with a prototype of a handheld wing and a foil. Before anyone knew what the sport would become. Flash Austin was one of them. Benoit, now our CEO, was right there in those early days, part of developing one of the very first wings, figuring it out session by session.

Riding a foil board with one of the first handheld wings in Maui
Maui. One of the first handheld wings.

That feeling is still the reason we do this. We build our wings, parawings and kites for it, and we are out testing them ourselves, because the only way to know if a wing is any good is to ride it.

The early days, on the water.

Wing foiling is where we come from.